E-Mails: Ask.com

Project scope: I assisted with the launch of the Community component of Ask's site, which encourages users to ask questions of other users and help to answer those questions. I was asked to craft seven form e-mails from the Community Manager to users who hadn't visited the site in a while, addressing a variety of possible reasons for their absence.

E-mail A: See what people are asking…

Hi <username>,

Thanks for being a member of Ask! We really appreciate your contributions to the Ask.com Q&A community, and other users do too.

Many users who ask questions of the Ask.com community don’t realize that they can also browse the other questions real people are asking. Whether you’re looking for a specific answer or just want to see what’s on other users’ minds, the community is a great place to explore. You might even learn something new!

Ready to check it out? See the questions other users are asking.

Again, thanks for being an Ask member, and we hope to see you in the community soon!

Peyton

Community Moderator

E-mail B: How was your answer?

Hi <username>,

Thanks for asking a question of the Ask community. All of us really appreciate your participation, and so do the other users who visited your question page.

I want to make sure your Ask experience was as outstanding as possible. How was your answer? Did you get an answer that worked for you, or were you disappointed with the response? You can help me improve the quality of answers by giving feedback here.

Thanks again for participating in the Ask community. I look forward to reading your comments!

Best wishes,

Peyton

Community Moderator

E-mail C: Did you get your answer?

Hi <username>,

Thanks for asking a question of the Ask community. All of us really appreciate your participation.

I want to make sure your Ask experience was as outstanding as possible. Did your question receive an answer? If it did, was it an answer that worked for you, or were you disappointed with the response? You can help me improve the quantity and quality of answers by sharing your thoughts here.

If you’ve had a negative experience with the Ask community, please accept my apologies. I take every user’s feedback very seriously, and will use it to make the community a better, more helpful place to ask questions.

Best wishes,

Peyton

Community Moderator

E-mail D: Get back in the mix (social angle)

Hi <username>,

We’ve missed you lately in the Ask community! If you haven’t stopped by for a while, you may not be aware that you can follow your favorite users to get updates on their most helpful or creative answers. Based on your profile, here are a few users we think you’ll like: [user profiles]

Hope to see you in the community again soon!

Best wishes,

Peyton

Community Moderator

E-mail E: Check out these questions you’ll love

Hi <username>,

We’ve missed you lately in the Ask community! If you haven’t stopped by for a while, you’ve been missing the chance to contribute answers to some really interesting questions. Based on your profile, here are a few questions we think will catch your eye: [questions]

Hope to see you in the community again soon!

Best wishes,

Peyton

Community Moderator

E-mail F: We miss what you have to say (ego angle)

Hi <username>,

We’ve missed you lately in the Ask community, and so have our other users! People just like you are asking lots of new questions every day, and your answers can make a difference in their lives. Based on your profile, here are a few questions we think you might be interested in answering: [questions]

Hope to see you in the community again soon!

Best wishes,

Peyton

Community Moderator

E-mail G: See what’s waiting for you at Ask.com

Hi <username>,

We wanted to remind you that you have an Ask.com community account that’s just itching to be used! Not sure how to start? Here are a few of the things you can do:

  • Ask questions: Where’s the best hardware store in town? What’s the best way to poach an egg? Real people in your area can help you answer these and other questions in just minutes.
  • Answer questions: Maybe you know a lot about computers, or cooking, or children (and those are just the Cs!) Help others by answering their questions.
  • Browse questions: Don’t want to ask or answer something right away? Take a look at the questions others are asking, and get a sense of what people are thinking about. You might even come up with a question of your own.

For more details on how you can make the most of your Ask account, check out our instructional video on how to ask a question, or see what other users are asking.

We hope to see you in the community soon!

Best wishes,

Peyton

Community Moderator