E-Mails: Equilar Blackbaud Conference E-Mails For Equilar Atlas

Project scope: In 2011, Equilar launched Equilar Atlas, a new product that leverages the company's executive compensation data to help universities and nonprofits find potential donors and monitor their major wealth events. This pair of e-mails went out in advance of the Blackbaud conference, which focuses on nonprofit fundraising technology. One was sent to prospective clients who had already received a voicemail from the Atlas sales team; the other was for those who had not yet received a voicemail.

Voicemail follow-up:

Hi [name],

I recently left you a voicemail regarding Equilar Atlas, a new solution for nonprofit fundraising. In case you didn't receive my message or needed more information, I wanted to follow up with some more information on Equilar's booth at next week's Blackbaud conference. In case you're unfamiliar with us, Equilar is the leading executive compensation research firm, and our studies of executive pay regularly appear in The New York Times and on CNBC. We've recently introduced Equilar Atlas, which leverages our vast database of executive pay information to help universities and nonprofits find untapped networks of potential donors. You can learn more about us here.

I hope you'll stop by our booth at Blackbaud to learn more about Equilar Atlas, and enter to win an Amazon Kindle or a bottle of Napa Valley wine. If you reply to this e-mail, I'd be happy to prepare a customized demonstration, highlighting your data and prospects, for the conference.

Thanks for your time, and I look forward to meeting you in D.C.!

Best,
[name]

No voicemail:

Hi [name],

In advance of next week's Blackbaud conference, I wanted to introduce you to Equilar and encourage you to come visit our booth. In case you're unfamiliar with us, Equilar is the leading executive compensation research firm, and our studies of executive pay regularly appear in The New York Times and on CNBC. We've recently introduced Equilar Atlas, which leverages our vast database of executive pay information to help universities and nonprofits find untapped networks of potential donors. You can learn more about us here.

I hope you'll stop by our booth at Blackbaud to learn more about Equilar Atlas, and enter to win an Amazon Kindle or a bottle of Napa Valley wine. If you reply to this e-mail, I'd be happy to prepare a customized demonstration, highlighting your data and prospects, for the conference.

Thanks for your time, and I look forward to meeting you in D.C.!

Best,
[name]

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